Playtech enters Swedish market with Paddy Power and Bet365

Playtech commenced operations in the newly regulated Swedish gambling industry on January 1, 2019.

The gaming software supplier offers online casino and live dealer products through Paddy Power Betfair and a variety of casino and poker products on Bet365.

On that same date, the company’s Swedish brand, Quickspin, also launched 30 online gaming titles for the local market.

“Playtech has a track record of working hand in hand with its licensees to be at the forefront of regulated markets in Europe and across the globe,” said Shimon Akad, Chief Operating Officer at Playtech.

“Our data-driven services across any product and any channel deliver our partners a distinct advantage in regulated and fast-growing markets, allowing them to build compliant and commercial long-term businesses.”

Playtech shares have enjoyed a marginal bump since the announcement, rising to £4.12 ($5.29).

That is only a minor recovery, however, as the company’s price has fallen by almost half from £8.06 since last year.