Play’n Go inks gaming content deal with Italy’s Lottomatica

Play’n Go, the gaming specialist and leading mobile casino gaming developer, continues to gain more ground in the global iGaming market as it joins forces with Lottomatica to bring premium gaming content to the Italian market.

Lottomatica has always been a strong contender in the Italian iGaming market, and its partnership with Play’n Go will only serve to consolidate B2C iGaming company’s market share in the country while making it a platform of choice for Italian punters.

Because of the deal, Lottomatica players will now be able to directly access Play’n Go’s complete suite of player-favourites from the developer such as Book of Dead, Tome of Madness, and Rise of Olympus.

Alessandro Rainaldi, Product Development Senior Manager of Betting and Digital at Lottomatica, explained: “Our focus is always on bringing the best games to our players, so it was an easy decision to add Play’n Go content to our offering.”

“We know there are few suppliers with as much experience in regulated markets as Play’n Go, and we’ve been impressed by their strong understanding of casino content in Italy. These slots are some of the most entertaining on the market, and our players are going to love them.”

Magnus Thalin, Global Head of Sales at Play’n Go, added: “We’re always looking to work with world-class operators in the most important regulated markets, and this partnership with Lottomatica absolutely fits the bill.

“We both share a firm belief in delivering great entertainment in a responsible and sustainable way, and we’ll work closely together on these priorities over the coming months and years.”

Emilie Zamponi, Regional Director for Southern Europe and Latam at Play’n GO, said: “Landing another top tier Italian operator shows just how in-demand Play’n GO games are in Italy. Play’n GO continues to build momentum in key regulated markets across southern Europe, including Italy, Spain and Greece, and with an exciting pipeline of new content to come, we’ll be working with Lottomatica and other partners to take the next step.”

This is not Play’n Go’s first dance in Italy, as it debuted there in 2018 with a range of blockbuster titles such as Rocco Gallo, a game following the adventures of a cockerel in a small Italian village.