Mr Green to be bought by William Hill as giant looks to expand

WILLIAM Hill has announced plans to buy Mr Green & Co AB for over £240 million and believes it is a way to expand its penetration and diversify its products.

William Hill Holdings Limited announced the recommended cash offer of £242m.1 and spoke at length about the Mr Green brand which is a fast-growing, innovative iGaming group with operations in 13 markets and brands including Mr Green and Redbet.

MRG holds remote gambling licences in Denmark, Italy, Latvia, Malta, Great Britain and Ireland, and expect to obtain licences in Sweden by year end. MRG has leading gaming and casino products supported by a fast growing sportsbook.

The Board of Directors of MRG has recommended the Offer for acceptance by the shareholders, and shareholders in MRG Henrik Bergquist, Hans Fajerson, Fredrik Sidfalk, Martin Trollborg, Karl Trollborg, Tommy Trollborg and Anita Trollborg representing in aggregate 40.04% of the total number of issued shares and votes in MRG, have undertaken to accept the Offer and tender any of their shares in MRG in the Offer.

The combination of William Hill and MRG will create a strongly positioned combined business with an expanded pan-European footprint in faster growing online betting and gaming markets, further supported by the existing William Hill Online and Retail businesses in the UK and the US.