LeoVegas Group launches BetUK.com to target UK sports betting

The LeoVegas Group is strengthening its offering in the UK with the launch of BetUK.com as a new sports betting brand.

While the site primarily targets sports betting in the UK market, with both pre-post and in-play wagering options available, it also has a fully functional online casino.

The online casino component of the website has a nice selection of slots, including jackpots, live dealer games, RNG titles and scratch cards.

BetUK will be the LeoVegas Group’s first brand with sports betting as the primary focus. Part of this launch will include sponsorship of the football club Swansea City A.F.C., for which BetUK is the official jersey sponsor.

LeoVegas Group CEO Gustaf Hagman said the aggressive push into the UK sports betting market had been in the pipelines for a while.

“Since its start LeoVegas has adhered to a successful, global brand strategy,” he said.

“In larger markets this can be complemented with a local multibrand strategy. The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers.

“We are now taking the next step and launching a brand that has sports betting as its primary focus. 

“BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth.”

The BetUK.com URL has previously operated as a UK-facing bookmaker and affiliate website.