Kindred Group announce New Jersey deal with Scientific Games

Scientific Games Corp in Las Vegas

KINDRED Group has announced a three year deal with Scientific Games to use their Open Platform System and Open Gaming System in New Jersey.

Kindred Group, which was rebranded from Unibet Group, has selected SG Digital, a division of Scientific Games as their technology partner in the United States.


Kindred will use SG Digital’s Open Platform System (a player account management platform) and Open Gaming System (a game aggregation technology) to enable a short time to market and thereby the ability to serve US customers in the near future.

The agreement covers the state of New Jersey, where SG Digital already has a license, but the aim is to extend the partnership to other regulated states if, or when, Kindred decides to expand its presence. Kindred and SG Digital have signed a three-year agreement, with the option to extend thereafter.

“We are delighted to partner with SG Digital in the US, giving us swift access to the market and our coming US customers a truly great gambling experience on a top technology platform,” SVP at Kindred Group Manuel Stan said.

“Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in a safe, secure and stable environment is crucial for us.

SVP of Gaming at SG Digital Dylan Slaney believes their partnership with Kindred Group in New Jersey was a positive move.

“The growing market will benefit greatly from our Open Gaming System and Open Platform System technologies, and we’re thrilled to work with Kindred,” he said.

The deal follows shortly after Kindred announced the partnership with Hard Rock Hotel & Casino Atlantic City to pursue a Casino Service Industry Enterprise License in New Jersey.

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