ComeOn teams up with Bragg Gaming for Netherlands launch

ComeOn Group has debuted its ComeOn.nl sportsbook and online casino brand in the Netherlands in partnership with Bragg Gaming. The company announced going live in the recently regulated Dutch iGaming market with Bragg’s turnkey Player Account Management (PAM) platform and content.

In October, ComeOn.nl leveraged its partnership with Bragg Gaming to gain access to the Bragg Hub distribution platform. The operator will also benefit from use of the Fuze player engagement platform, including its promotional tools, player and payment management services, customer relationship management (CRM) and content management system (CMS). The software comes integrated with all Dutch-specific entities and databases required by the country’s gaming regulator.

Asides from the operating software that will be provided by Bragg, ComeOn.nl’s customers will also be able to enjoy a wide selection of online slots and live casino games from the developer’s studio and other, aggregated third-party suppliers. The deal does not exclude marketing services from the developer that will help with player engagement, conversion and retention.

Eelco Paul ten Broeke, Country Manager at ComeOn.nl, said: “The Netherlands represents a key market for us in which we have joined forces with Bragg. As we saw with our exceptional start of operations, by working with Bragg’s experienced team and technology we are favourably positioned to stand out in the market and to continue to grow as we deliver stand-out brand experiences in a safe gaming environment to the Dutch player. We operate to high standards at ComeOn.nl so it’s perfect for us to partner with a supplier that holds similar values as us. Bragg’s PAM provides a comprehensive and efficient springboard for our Dutch business which will only add further diversity and depth to our brand offering.”

Chris Looney, Chief Commercial Officer at Bragg, said: “ComeOn! is a leading international casino brand that is well known for providing online players in multiple markets with a great gaming entertainment experience. We are pleased to see the relationship go from strength to strength with such a highly regarded operator to address a market where we have already achieved strong early success.”