Betsoft pens deal with Latvian casino operator 11.lv

Following a newly-signed agreement, Betsoft Gaming will count Latvian casino operator 11.lv as its latest content partner.

Under the terms of the partnership agreement, 11.lv will add every Latvia-certified Betsoft game to its library, including key content from the Slots3 collection.

Founded in 2013, in central Riga, 11.lv experienced rapid, sustained growth – quickly becoming the third-largest online operator in the Latvian regulated market.

Today, the company employs 15 people across its live betting, sports betting, RNG casino, and live casino operations. In recognition of that success, multinational gaming company MRG bid to acquire a majority stake in 11.lv in May 2018.

“11.lv is a success story from several different angles, which is fitting for a company whose mission is ‘Growth through offering of world-class entertainment and emotions to our customers,'” Marketing Director at Betsoft Annamaria Anastasi said.

“The partnership between 11.lv and Betsoft will ensure that players are provided with the best possible selection of world-class slot games. We are thrilled to be able to part of the vision of one of the leading players in the exciting Latvian market.”

With the backing of MRG, 11.lv may also explore geographical expansion in the near future, with the possibility for new Betsoft content to also be integrated into its portfolio over time.

“We strive to offer our players the best content possible” explains Janis Tregers, Chairman of The Board at 11.lv’s parent company SIA viensviens.lv.

“We want to offer a superior experience by providing our customers with a broad selection of entertainment, and promoting the most relevant games to each player. We look forward to our players response from adding Betsoft’s great games to our portfolio.”