Betsoft Gaming strike deal with Italian gambling site Stanleybet

Betsoft Gaming has widened its footprint in the Italian regulated market, entering into a new content partnership with international slots and sportsbook institution Stanleybet.

The agreement is extensive: every game in Betsoft’s sought-after Slots3 series has now been added to the Stanleybet online platform, ready for release to the operator’s Italian players.

Founded in 1958, Stanleybet is firmly established as a leader in sports betting and slot gaming. Today, the company employs 3,000 people across the EU, catering to online and land-based markets in Belgium, Cyprus, Denmark, Germany, Italy, Malta, Romania, the UK, and more. 

Building on 60 years’ experience in tightly-regulated retail markets, Stanleybet now sees its online operations as a forge for new ideas and innovations, as Annamaria Anastasi, Marketing Director at Betsoft Gaming explained:

“iGaming is an opportunity for Stanleybet to celebrate their heritage, honour their long commitment to fair play and responsible betting, and explore new opportunities.  To achieve all these objectives, the Stanleybet team sought a content provider with international experience, a portfolio with the right regional accreditation, and above all, a partner that prioritised playability and the user experience.  Betsoft were thrilled to answer the call.”

Although the agreement is initially confined to the Italian regulated market, Stanleybet aims to expand its online offer to new regulated markets in the near future, supported by marquee content from the Betsoft portfolio.

“Our partnership with Betsoft will improve our offering with intriguing slots that deliver the best possible player experience,” explained Gianluca Porzio, Stanleybet’s Online Department Director. 

“Betsoft’s games have charming introductions, engaging effects, and exciting soundtracks.  We think our customers will particularly love the playability of games like A Night in Paris, The Slotfather (PartII), Mamma Mia, Weekend in Vegas, and Gladiator, as well as the bonus mechanics of games like Madder Scientist.”